“Without a goal, analytics is aimless and worthless. A target should go with every goal. A target Is the value that defines success. If a strategy meets a goal: it’s working. If a strategy meets a target: it’s a success.”
– Michael Porter

Every time we launch a campaign or promotion, our software begins a real-time report to track all relevant campaign metrics. Each application tracks a number of campaign-specific traffic and engagement metrics as well as all participant data (you can designate specific data fields to collect from participants).

At any point during the campaign or promotion, data is available in an Excel spreadsheet for easy campaign performance comparison and data manipulation.

We not only provide data, but we also have the expertise to help interpret the data as well. Contact us if you would like to learn more about how we can help you.